Our Team

Samantha Freedman

Regional Sales Manager

Samantha brings a wealth of experience and expertise to our team. With a Bachelor's degree in Hospitality Management from Rosen College of Hospitality Management at The University of Central Florida, Samantha embarked on a journey in the world of hospitality. Right from the start, she discovered an affinity for collaborating with like-minded individuals who shared a genuine passion for delivering exceptional service and creating unforgettable guest experiences.

Having started her career at a prominent beach resort and convention center, Samantha quickly honed her skills while assisting the sales team. Since then, she has held key positions at several prestigious resorts, as well as spearheaded successful sales efforts at respected Best Western and Holiday Inn properties.

Anna Merrill

President, Owner

Anna is the founder and President of TWC Management, LLC. She is a Certified Hotel Administrator and has 25+ years of experience in the hotel management business. She has had an ownership interest in and actively managed six (7) different properties. Anna has been involved in all aspects of hotel management, from development, to ground up construction, to daily operations and financial accounting. She has served as the Governor of Northeast Colorado for the Board of Directors of Best Western, as well as the Education and Training Committee for several years. In her role as a Governor, she was a mentor for other Best Western properties in her region. She has also served on Choice Hotel’s International Owner’s Council (I.O.C.) and AmericInn’s Owner’s Advisory Board. Anna’s ability to successfully negotiate favorable lending terms stems from her banking background prior to her move to the hospitality industry.

Travis Capraro

Director of Sales

Travis began his hospitality career in college, majoring in Recreation, Tourism and Hospitality, and soon moved to a Front Desk Agent and Assistant General Manager. He soon transitioned to the sales side of the industry. Travis is responsible for maximizing occupancy and ADR through sales and revenue management.

Jamie Quint

Director of Operations

Jamie is the liaison between each property and the management company and assists the General Manager with day-to-day operations. Jamie has been in the hospitality industry for 15 years and was a General Manager from 2016 - 2020. She is a three-time M.K. Guertin Award Winner and serves on multiple community boards. She ensures that the highest quality service and product is being offered at all times.

Jessica Noteboom

Director of Marketing

Jessica is an experienced multi-hyphenate brand marketer with a knack for purpose-driven, omnichannel marketing that bridge hospitality brands to their community. She champions and drives direct topline revenue opportunities for TWC Management's ever-growing hotel portfolio by creating awareness and measurable, data-driven results from executing strategic in-house creative and marketing campaigns.
Jessica brings more than ten years of hospitality marketing experience to TWC. She has demonstrated success in brand strategy and development, along with bringing customer acquisition, engagement, and guest loyalty to resort and hotel properties. She prides herself on redefining what traditional marketing means for hospitality through constant curiosity and an unnerving amount of drive, purpose, and persistence.

Matt Mayben

Regional Operations Director

With a strong commitment to delivering exceptional service and ensuring unparalleled guest experiences, Matt blends professionalism and dedication effortlessly. Matt's meticulous attention to detail and unwavering passion for the industry ensures that every aspect of your stay is meticulously curated and flawlessly executed.

Jennifer Gipfert

CEO, Owner

Jennifer joined family-owned TWC Management in 2009 after completing a degree in hospitality management. She is a Certified Hotel Administrator. Jennifer has been raised in the world of limited service properties and garnered experience in the full-service market while attending college. She is responsible for the development and operations of the company’s hotel portfolio. Jennifer’s strategic revenue management process has elevated the financial performance of TWC’s hotels. In her roles as General Manager, Regional Operations Manager, Director of Operations and Development, and now CEO she oversees all operations and identifies, plans for, and manages the acquisition or construction of additional hotels. She has served as the Governor in Nebraska and currently serves as the Governor for Northeast Colorado for the Best Western Board of Directors. Jennifer also serves on the Global Quality Assurance Committee for Best Western.

Peyton Hofer

Director of Finance, Owner

Peyton began his career in hospitality as a front desk agent in 2009 during the summers while he completed his college degree. He gained valuable experience working throughout all hotel departments. When he finished his degree in Finance, he joined the team full time as the Regional Operations Manager in 2014. He worked directly with each hotel General Manager and assisted in the day-to-day operations to ensure that the highest quality service and product was always being offered to our guests, while budgeted expenses were being adhered to. He transitioned into the Director of Finance position in 2017 and became responsible all financial aspects of the properties including payroll, budgeting, and accounts payable/receivable activities. He is also member of the Future Leader’s Group with Best Western.

Preston Hofer

Accountant, Consultant, Owner

Preston is a partner in the Denver-based firm Harper, Hofer, & Associates. He is a CPA/CFF with a Master’s in Tax. His expertise in tax accounting, family wealth preservation, and advising in industries including hospitality, real estate, manufacturing, telecommunications, and high-tech have made him an essential part of the TWC team. He is skilled in creatively structuring deals, fairly negotiating contract terms, and leveraging excess capital to help investors optimize their returns. Preston was instrumental in formation and growth of TWC Management for the past 25 years. He is a well-respected business valuation expert having testified at numerous Colorado hearings. His wealth of knowledge has been a key factor in the success had by TWC Management.

Gretchen Anderson

Human Resource Specialist

Gretchen began her hospitality career with TWC and is our HR Specialist. As a seasoned HR professional, Gretchen is dedicated to optimizing the quality of candidates and enhancing employee satisfaction for TWC management. While managing TWC’s portfolio, she oversees employee relations to address any pain points and inspire excellence through constructive feedback and performance reviews. Additionally, she provides invaluable insights on new initiatives, advanced HR solutions, and industry developments. By staying abreast of hiring trends, industry evolutions, and consumer practices, Gretchen ensures that our company remains competitive in the marketplace.